About CML Sports marketing and management services

CML Sports was set up to offer a professional, cost-effective and ethical management service to athletes who required not only excellent on-field representation but also help in the management of their off-field activities.

CML understands all sporting professionals need a reliable and intelligent support service behind them, so they can concentrate on their performance on the field. We take as much care organising the little things in an athlete’s life as we do on contract negotiations and strategic advice in all stages of an athletes career.

Through our extensive knowledge of the sporting world and marketing, we also help sports organisations and bodies with their marketing and sponsorship strategy and implementation. Our current clients include the New Zealand Cricket Players Association, the Commonwealth Games Council for Wales and Welsh Gymnastics. 

We are also able to advise businesses on their marketing and sponsorship strategy and activation of sponsorship properties to ensure key objectives are delivered.

The company was set up two years ago by Managing Director, Pip Watkins, and is based in Cardiff and London.

 

• Marketing
  Strategy creation & implementation
• Public relations
  Clear, concise communication
• Sponsorship
  Packaging, negotiation and activation
• Event Management
  Full corporate management services
• Hospitality
  A fresh approach to corporate entertainment